Juvenile Welfare Board of Pinellas County

Client: Juvenile Welfare Board of Pinellas County
Industry: Advocacy/Community/Non-profits


The Juvenile Welfare Board of Pinellas County is an organization founded in 1945 to enhance the positive development and well-being of all children and families in Pinellas County through prudent investment in solutions that work. The organization invests in partnerships, innovation, and advocacy that serves to strengthen Pinellas County children and families.

In 2011, the JWB commissioned HCP to conduct a telephonic survey of Pinellas County residents to help the organization understand citizen perception of its mission as well as to help the organization make funding decisions. The organization allocates funding to programs that help prepare children for school and for learning once they are there. The programs also help children and families remain free of abuse and neglect.


The statistically valid survey reflects feedback from a representative sampling of citizens residing all throughout Pinellas County. Topics include top-of-mind familiarity, perceived priority of funded programs, value of programs funded, and select demographics.  This study was repeated in 2012 and 2013.

Trending data has come out of this study, but the methodology has also allowed for the incorporation of new questions of relevance. For example, the JWB is a property tax-funded organization, therefore as property values declined, so did its funding. HCP incorporated questions into the 2011 survey in hopes of determining the most prudent ways of allocating its funds to ensure its mission was being fulfilled in the eyes of County citizens.

In 2012, the results served as an organizational decision-making tool. In the wake of reduced funding—again due to lower property values—the organization considered increasing the millage rate. Not wanting to do this without broad citizen consent, HCP measured citizen reaction to an increased millage rate. As a result of citizen support, the JWB slightly raised the rate in an effort to recapture some of the more than $20 million in budget cuts that the organization has lost over the past five years.

The JWB incorporates data from this report into organizational presentations, board of directors updates, and internal briefings.