Eric Polins, Senior Partner at HCP Associates

Eric R. Polins

Senior Strategist/Partner

Eric Polins is the recipient of the 2017 Silver Medal by The American Advertising Federation.

Polins has 23+ years of marketing and advertising experience with an emphasis on creative direction, writing, broadcast production, and technology. As an alumnus of the Pennsylvania State University, he received a BA in Broadcast Journalism. He is also a former U.S. Marine.

He then worked in the Florida motion picture industry and incorporated Gulf+Atlantic Films, Inc. ( in late 1998 and remains in the indie film industry to this day. After two years in the film industry, Polins served as a senior member on the creative team of two Tampa-based advertising agencies: Amherst Marketing Associates and The Lipphardt Agency. After The Lipphardt Agency, Polins accepted a position with Inteledigm Communications, a Tampa-based Internet Incubator. There, Polins served as the Marketing Director and created the brand platform for The Agency Applet™ for which he was featured in Adweek Magazine. Polins also negotiated the website design and implementation of Nokia Latin America. He was also directly responsible for securing the first interactive Addys website project for the American Advertising Federation.

Polins is a published author and professional artist. He has written and directed 100+ commercials, films, and videos with awards ranging from Tellys to Addys. He executive produced his first SAG motion picture film in 2006 starring Gary Busey and Charles Durning. In 2010, Polins achieved second place in industry ad giant Ogilvy’s “Greatest Sales Person in the World” competition, for which he was the only American finalist out of 18 competing countries; he was flown to Cannes, France to compete with two other global competitors. In 2011 and 2012, Polins wrote and directed two commercials, both named national finalists in the American Airlines “Flights. Camera. Action.” Film Contests. Polins wrote and directed a commercial that was accepted into the last installment of Doritos Crash the Super Bowl 50 Contest in 2016.

Polins shares his free time with his wife Maria, two sons, Zane and Lacher, and a Saint Bernard in their South Tampa home.