Originally from Kerala, India but born and raised in Dubai, United Arab Emirates, Babu is a graduate of the University of Tampa. She earned her Bachelor of Arts in Communication Studies with a minor in Public Relations with Cum Laude distinction.
During her time at the University of Tampa, Babu pursued many different courses such as Communication Research Methods, Media Aesthetics and Creativity, and Multimedia Journalism. Through her studies, Babu developed a passion for writing and creating content. Babu knew she wanted to follow a career path that allows her to use her creative side to excel in the Public Relations and Communications field. With previous experience as a Social Media Intern and a Digital Content Consultant, she has expanded her skills with content generation and honed expertise in online writing.
As a Content Development Specialist at HCP, Babu concentrates on evolving and maintaining public reputations for the firm’s clients, working across a variety of B2B and B2C markets. She strives to understand client needs through the tactical use of digital and social media to generate newsworthy content to engage audiences and develop business.
Outside the office, Babu has a passion for travel, the environment and playing music. She also enjoys spending time with her family, friends and her dog.