21 & Change was branded by HCP and the positioning statement was launched as “Ending the Down syndrome ‘syndrome’”. HCP designed and launched a website, social media channels, public relations, print and digital collateral and various other marketing-related tactics. This disruptor brand model created programs championing advocacy, support, and niche services currently not offered in the Tampa Bay area.
21 & Change was founded on the premise that all human lives have value and that all should have the opportunity to discover their full potential. The organization takes an active role in promoting inclusion in the community, public school system, workplace, and the pursuit of the full measure of civil rights for individuals with developmental disabilities.
In addition, HCP promoted the concept of seeing individuals as “differently-abled” as opposed to “disabled.” All efforts through the branding were directed towards this goal. HCP wrote and distributed several press releases to inform the public about this new organization. In addition, HCP also led in the planning of the fundraising event “Champions for Change” to continue to raise awareness throughout the community. The design of business cards, t-shirts, and a trifold brochure were other key aspects in this campaign effort. Over the years, HCP Associates has worked with a number of non-profit organizations. We are dedicated towards making a difference in the community and executing strategic campaigns that will raise awareness and strategically engage the public.