Subscribe

Case Studies

Strategy

At HCP, we let our work speak for itself. The secret to our client’s success is in how we approach the creative process. By performing targeted research and developing a creative strategy, we are able to work with our clients to develop comprehensive marketing tactics that speak directly to their target market. This results in increased brand awareness at a reduced cost, while maximizing the return on investment. Every client is unique; hence, every marketing solution is unique to their needs.

Business to Business

Adsil

The Adsil Corporation needed a team of marketing professionals to develop a long-term strategy that would take their suite of products to multiple markets on an international scale.

Read More

DENTCO

DENTCO is a full service Exterior Services Management® (ESM®) company, with over 30 years of industry experience. They provide online portfolio management for snow and ice control, parking lot maintenance, landscaping, irrigation and various other services for retail facility exteriors.

Read More

Solutions Management, Inc.

Solutions Management, Inc. (SMI) is a New York-based maintenance service provider for niche (high-end) retail chain stores.

Read More

APEX

This family-owned fabrication facility offered experience in design, engineering, rapid prototypes, and installations.

Read More

Business to Consumer

MOSI

MOSI’s 60th anniversary was approaching, and with that milestone in sight, the management team was very eager to put in place a series of systems and improvements to “reinvent” the brand equity and facility for the future.

Read More

Big Top Flea Market

Over the past several years, Big Top Flea Market, based in northeastern Hillsborough County, experienced a noticeable change in shopper and vendor traffic.

Read More

Sweetbay

Sweetbay Supermarkets engaged HCP to provide insight into shopping patterns that had been observed within a specific market area adjacent to a new store.

Read More

Zen on the Green

With a limited budget, Zen on the Green needed to develop a complete brand package, product development strategy and execution plan.

Read More

Defense

Nasatka Security

Since 1975, Nasatka Security, Inc. (previously Nasatka Barrier, Inc.) has been focusing on the importance of barrier protection for some of the highest profile government agencies, military installations and corporate facilities in the United States and around the world.

Read More

Universal Dynamics

Since 1989, Universal Dynamics, Inc. (UDI) has been a leading high-tech consulting firm for the integration of security systems around the world. UDI began as a provider of IT based technologies and soon developed into an integrator of diverse innovations for comprehensive security solutions.

Read More

General Tommy Franks

President George W. Bush assigned General Tommy Franks as Commander of the United States Central Command. General Franks needed to develop a brand platform and web presence to facilitate the launch of his book, American Soldier.

Read More
GWVA_Logo

Gulf War Veterans Association

The Gulf War Veterans Association was started in 2013 with the vision of ensuring that U.S. military veterans of the Gulf War are respected for their service, and are recognized for the sacrifices that they and their families made in the service of their country.

Read More

Daniel Risk Mitigation

Daniel Risk Mitigation was founded by former coordinator of the Hostage Working Group (HWG) in Iraq, Commander Dan O’Shea (USNR).
Read More

Finance

Raymond James

Raymond James Marketing (RJM) is an internal marketing agency dedicated to the financial advisors and corporate employees of Raymond James Financial.

Read More

PSCU Financial Services

PSCU Financial wanted to expand its current brand awareness in industries other than those directly working with PSCU.

Read More

Raymond James

Raymond James Financial wanted to execute a long-term brand equity study and evaluation in order to increase effectiveness in advertising.

Read More

USF Federal Credit Union

USF Federal Credit Union (USFFCU) was chartered in 1959 to serve the financial needs of the staff and faculty at the University of South Florida.

Read More

Tampa Bay Federal

At the beginning of HCP’s work with TBFCU, the credit union was represented by a dated brand, and required support in capturing and acting upon insight from stakeholders, members, employees and individuals within the community, regarding future direction.

Read More

Government

Tampa Hillsborough Film and Digital Media Commission

Hillsborough County was coming off of a two-year period without a film commissioner. Film inquiries were being fielded by Tampa Bay & Company (now known as Visit Tampa Bay)…

Read More

FCCMA

The Florida City and County Management Association (FCCMA) is a professional organization of practicing public administrators from throughout Florida local governments.

Read More

Pinellas County

Over the past several years, the Pinellas County Administrator, along with the County’s Executive Leadership Team have emphasized the importance of providing evidence-based services to the county’s citizens.

Read More

The Tampa Downtown Partnership

is a private, not-for-profit 501(c)(6) organization that administers to the Special Services District within Downtown Tampa. The Partnership is committed to leading and promoting healthy growth in Downtown Tampa.

Read More

Pinellas County

Pinellas County needed to better understand their residents in an effort to make appropriate decisions for their fiscal budget.

Read More

VAREC

In 2009, leadership of the VA-AREA approached HCP with a desire to reinvigorate the discussion of what the state could do from a policy perspective to attract more renewable energy investment, manufacturing, jobs and production.

Read More

Healthcare

The Sugicalist Group

HCP was asked to consult with ownership/management to develop a go‐to‐market strategy for 2015 that would expand the existing business and launch the brand to a national audience. – See more at: http://www.hcpassociates.com/the-sugicalist-group/#sthash.isQWkT2e.dpuf

Read More

University Community Hospital

University Community Health (now a part of Florida Hospital) has provided specialized care to patients throughout the Tampa Bay Area for over 150 years. Currently, the network is comprised of various Centers of Excellence—each of which focus their research and resources on one or more of the following areas: cardiovascular care, women’s care, cancer treatment, pediatrics, orthopedics and diabetes management.

Read More

Synergy Health PLC

With over 1,000 new employees in the US and three fairly recent acquisitions, including Oldsmar-based SRI Surgical in 2012 for roughly $28 million dollars, Synergy was seeking a firm to handle their public relations, community affairs and tradeshow management services.

Read More

MinSURG™

MinSURG™ Corporation, now MinSURG International, was founded in 2003 to develop three new minimally invasive surgical techniques. First to market of the three techniques, TruFUSE® entered the spine market in March of 2006 as a minimally invasive surgical solution to minor spine instability.

Read More

YouImpact

You Impact, LLC. was born out of the time and volunteer efforts of Anna Redgate. Redgate is a community activist who has spent more than a decade volunteering in communities throughout the state of Florida.

Read More

Law

Givens Givens Sparks

HCP completed an initial market snapshot and applied a proprietary research strategy platform to maximize market penetration in order to utilize a media buying budget to its fullest potential for prospective claims.

Read More

Roush Law Group

Roush Law Group required a new brand platform, industry positioning, and various new marketing tactics to penetrate the employment law market in Florida.

Read More

Non-Profit

Tampa Bay Defense Alliance

MacDill Air Force Base has played an important role in the Tampa Bay Community, since the base became operational in the early 1940’s. The BRAC process, which stands for Base Realignment and Closures

Read More

Juvenile Welfare Board of Pinellas County

The Juvenile Welfare Board of Pinellas County is an organization founded in 1945 to enhance the positive development and well-being of all children and families in Pinellas County through prudent investment in solutions that work.

Read More

Voices for Children of Tampa Bay

Voices for Children (VFC) was founded in 1986 as the Child Advocacy Guild, Inc. The original stated purpose of the organization was to initiate fundraising events and methods and to direct those funds to appropriate activities of the Guardian ad Litem Program.

Read More

Camp Boggy Creek

Camp Boggy Creek was founded by renowned philanthropists Paul Newman and General H. Norman Schwarzkopf. This Eustis-based camp was created to enrich the lives of children who have chronic or life threatening illnesses, by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.

Read More

Sun ‘n Fun International Fly In and Expo and the Florida Air Museum

For over 35 years, the Sun ‘n Fun Fly In has been one of the most significant events on the international aviation calendar.

Read More

Hospitality

Luxury Cayman Villas

HCP was approached by Luxury Cayman Villas in 2014. As an existing company, leadership was ready to create a cohesive brand with their four luxury properties on Grand Cayman Island.

Read More

Emerald Greens

Emerald Greens wanted to increase their social media presence and SEO to bring awareness as Tampa’s hidden gem.

Read More

Sheraton Sand Key Resort

Sheraton has been a prominent global hotel icon for more than 70 years. It currently has over 400 hotels across six continents. Sheraton Sand Key Resort wanted to develop creative and fun ways to increase annual room bookings, and add value to their local community.

Read More

Palm Island

Palm Island has been a key destination for Florida tourism for over 30 years. The Resort has continued to maintain its old-Florida style while catering to a more modern time.

Read More

Media/Entertainment

Media General

As an independent, publicly owned communications company, Media General is a leading provider of newspaper, television and interactive media in 25 markets, primarily in the Southeast.

Read More

Gasparilla International Film Festival (GIFF)

First launched in the summer of 2006, the Gasparilla International Film Festival (GIFF) has grown into an entertaining and educational year-round entity in Tampa Bay.
Read More

Insurance/Administrative

SUNZ Insurance

SUNZ brought HCP on board a little over one year ago. Originally, SUNZ would attend the annual NAPEO tradeshow and were walking away with only a handful of leads and some pre-set dinner meetings with existing clients.

Read More

TRICORE

TriCore offers administrative services and benefits programs to small to medium-sized companies. In early 2010, TriCore was looking for a strategic method to separate their company from other ASO’s in the market.

Read More

My Back Office

The start firm like many ASO’s was built around serving 1-5 employee companies and found itself seeking a way to grow and broaden its business.

Read More

EMS

EMS provides customized, quality, human resource services to small and mid-sized businesses. The team approached HCP with a needed to refine its sales process and develop new ways to sell the company’s services.

Read More

Thrive HR

Find a way to take a negative perception of an brand and replace it with something fresh that could be sold to a larger company providing the same services.

Read More