TAMPA, Fla. (May 9, 2017) Within the ever-changing world of IT services for small-medium businesses, there’s the way it is and “the way it should be!” And after 14 years of evolving with the industry and technology changes, President and CEO of Westshore Technologies, Jason Lang emphasized this before he announced today the company’s bold move to rebrand the veteran firm to predictiveIT.
“What’s in a name?” When asked in a recent interview before the rebranding announcement, Lang, who founded the company in 2003, said it’s not a real big change for us, it more of acknowledging our value-added proposition, what’s missing in the marketspace and listening to what our clients really want.
Under predictiveIT, the company will continue to offer managed IT services, cloud services and healthcare IT solutions at an affordable and predictive cost. This mantra also allows Lang and his team of business-minded IT consultants to offer their clients the ability to focus on what matters; their business.
“predictiveIT better reflects who we are today,” said Lang. “Our business has matured over the past decade and we felt it was the right time to become an agent of change in an industry known for unpredictability. It’s really very simple, we are constantly learning and educating our team on technological advancements and we strive to deliver unparalleled service with predictable costs and predictable results.”
The firm continues to provide IT services to verticals including financial, manufacturing and retail business. Over the years, they have developed a niche within the healthcare market which include specific training, certifications and processes with a goal to expand and become Tampa Bay’s health IT market leader.
Dennis Sheaffer, predictiveIT ‘s new Director of Sales and Marketing said, “As a doctor, a nurse, or an accountant, technology is what you rely on the most and it’s the last thing you want to fix or spend ‘billable’ hours on. With predictiveIT, you focus on your business and leave the technology solutions to us. We provide clients with leading technology solutions and first class customer service, and — you guessed it, at a predictable cost with predictable results. Hence, our new positioning: ‘The Way IT Should Be!’”
In addition to the new name, brand and position, predictiveIT launched a new website (www.predictiveIT.com) that features their unique services and solutions. Lang said, “The new website allows us to express what we offer much better than we could before, especially to customers who haven’t worked with us. It lays out our approach and our process in a way that speaks to everyone.”
predictiveIT partnered with Tampa-based HCP Associates as their marketing firm of record to help with strategic planning, research and the new brand launch.
“We’re playful professionals,” said Lang. “Our reputation for personalized service, to IT support and services, has resulted in a 98 percent customer satisfaction score across all clients in the last seven years. Our clients have collectively experienced on average 29 percent growth year over year since we started working with them. Our approach to great customer service is to maintain a great culture and let your people take care of the client.”
Sheaffer added, “In addition to our growth and market position, we are also ‘On the Hunt’ for new technology talent acquisitions to join a thriving and unique company culture; predictiveIT offers competitive packages and continuing education opportunities in a diverse and energetic atmosphere.”