Sarah Treichler Lindemuth

Senior Research Director

A Florida native, Lindemuth graduated from the University of South Florida with Bachelor of Arts degrees in Advertising (a Zimmerman Advertising Graduate) and Psychology. During this time, she served as a multi-year evaluator for the Department of Testing & Evaluation and a research assistant for USF’s Psychology Department while remaining involved with numerous on-campus academic and social programs. Lindemuth was employed by The Tampa Tribune in the Research Department as an analyst throughout college and upon graduation, evaluating new products for the publication, preparing presentations for the sales representatives, and monitoring competitive standing against readership targets.

As Senior Research Director and an analyst for HCP, Lindemuth oversees a variety of research efforts for the firm. Working directly with clients, she is an active participant in developing the research plan and designing, managing, implementing, and reporting both quantitative and qualitative studies for numerous industries.

Her primary research experience spans over eight years and many methodologies including focus groups, research panels, surveys via telephone, direct mail and online, and secret shopper programs for clients in the hospitality, government and securities, tourism, financial service, insurance, media, and exterior services markets. Studies conducted measure aspects that include consumer satisfaction, business potential, media concept testing, competition in the market, client retention, brand awareness tracking, and employee satisfaction.

In addition to primary research, Lindemuth manages secondary data mining for target markets of new and prospective clients as well as clients with an interest in expanding to new verticals or geographies. Secondary research entails the use of the web and trade publications as well as syndicated software and primary studies conducted previously by outside groups, where applicable, to create market overviews and market snapshots. Regardless of the program’s size, Lindemuth ensures each client’s full understanding every step of the way—providing preliminary implementation outlines, analyzing the results, and delivering presentations with meaningful recommendations with strategies to capitalize on the results.

Lindemuth is on the Leadership Tampa Bay board and is currently serving as the chair for the program’s 2016 class. She is a member of the Tampa Downtown Partnership’s Growth & Commerce Committee, working on subcommittees that strive to raise awareness of local retailers among downtowners and to enhance the downtown experience for outside visitors. She is also on the board of Tampa-based networking group EKHOs and on Florida Polytechnic’s Women in STEM committee.