Acme Sponge Seeks Marketing Guidance from HCP & Associates

TARPON SPRINGS, FL– (December 1, 2004) – In an effort to revitalize its brands, Acme Sponge & Chamois Co. has appointed Tampa-based marketing consulting firm Hill, Coniglio, Polins & Associates to conduct new market research and explore current brand positioning.

HCP & Associates will advise Acme Sponge & Chamois on new research, promotions and marketing as part of a development effort behind new products, amidst changing corporate needs.

HCP & Associates’ relationship with Acme Sponge & Chamois goes back over 15 years—to the development and introduction of the Tanner’s line of chamois products and a wide range of specialty products sold worldwide in automotive, mass merchant and specialty stores.

Acme Sponge & Chamois, founded in the United States in 1938, offers a product mix made up of natural sponges, genuine chamois leather, synthetic sponges, natural loofah and loofah products, bath and body brushes and assorted cleaning accessories.  Acme is an industry leader in both the natural sponge and chamois categories, with a reputation for offering quality products and competitive prices.

For more information about Acme Sponge & Chamois Co., visit the company’s Web site at www.acmesponge.com.