Port Tampa Bay

Client: Port Tampa Bay
Industry: Economic Development/Government

Challenge:

Port Tampa Bay has grown various lines of business and the executive leadership and PR team needed unbiased strategic guidance and support to execute proactive public relations and the implementation of a crisis communications plan.

Solution:

HCP designed, implemented and maintains a crisis communications plan and a PR strategy to drive proactive newsworthy stories on traditional and digital platforms, focusing on “humanizing” the hundreds of products and services the Port is responsible for delivering to people all over the country.

HCP won a Request for Proposal (RFP) in the fall of 2018 to provide strategic communications for Port Tampa Bay (PTB). Prior to HCP’s involvement and despite positive growth reports for the past four years, Port Tampa Bay had modest brand awareness with online/offline media outlets, their social media channels were not fully developed and had little to no followers and the overall sentiment from the public was misunderstood.

HCP immediately began working with the incoming Director of Public Relations and created a triage-based crisis communications plan. Next, HCP focused on the creation and dissemination of proactive and newsworthy stories with an emphasis on establishing positive media relations on state and local levels. HCP also worked with Port communications to revamp all social media channels with an organized and daily schedule of proactive press releases and newsworthy announcements and events.

In less than one-year, the public’s understanding of the Port’s products and services has changed by providing a full understanding of all the intricacies that go into running a large port that affects millions of peoples’ lives daily. Positive and engaging stories, shared daily, have also established a rejuvenated media relations connection and social media posts have increased followers by 185 percent.