Brand Development & Positioning

A brand is what identifies your company, anchors you in your clients’ minds, and sets you apart from your competition. It is the first impression a prospective client perceives. Through research and strategy, HCP will aid in developing a brand and position that is relevant to your product and service offering and speaks to your potential clientele. By developing a properly positioned brand, your target demographic will find it easier to relate to your corporate culture, hence decreasing buyer hesitation and increasing brand value and customer retention.

Business Evaluation & Executive Hiring

At HCP, we understand the complexities of business operations; having the right executive leadership team is essential to a company’s success. Over the past 28 years, HCP’s senior strategists have guided companies through various transition periods. In many cases, helping clients achieve their vision for the future entails hiring the appropriate leadership to take it there. This process can be very complex based on the industry, ownership structure, expertise, planned exit strategies and requirements of achieving the objectives. We understand how to help clients effectively launch into a recruitment effort, working closely with executive management to help identify and attract potential new talent. Our expertise is in the evaluation of talent in sales, marketing, interactive and management arenas. We are able to assess business objectives against the existing organizational structure and talent in place, to provide recommendations that are aligned with a company’s planned performance metrics moving forward. We provide a wide-range of hiring solutions to best fit your needs, from developing job descriptions, advertising and screening applicants, coordinating interviews, etc., HCP will work diligently to find the ideal candidate that is the right fit for your organization.

Corporate Advising

When approaching a change in structure, management or function, many companies seek the perspective of an unbiased “outsider.” Over the years, HCP has played that third party, executive-level role via corporate advising services. This advising role has taken various shapes. Companies call upon HCP to facilitate meetings, conferences, mergers, expansions, conflicts and negotiations. Our years of experience and time-tested patience enable us to maintain a sense of calm and functional workflow throughout trying situations, which keeps your company operational throughout the transitional period—whatever that may be.

Customer Retention Strategies

Understanding ways to improve your customer retention rate is essential for long-term growth and development. Many firms think solely about the immediate gains of new customers, but fail to recognize that it is usually more cost effective to improve the relationship of your existing network. At HCP, we will work with you to improve your customer retention while recruiting new and valuable customers. This strategy will turn short-term gains into long-term growth!

Emerging Market Evaluation

While research is vital in determining potential markets for expansion, developing a strategy of implementation is just as vital. At HCP, we will utilize our years of executive-level experience to evaluate the data of potential markets, and determine which regions, territories, or industries are most cost-effective for long-term growth. This strategy will save you a great amount of time and resources, while maximizing your potential short-term revenue.

Merger & Acquisition Strategies

In an age when mergers and acquisitions happen at a rapid pace, HCP has the knowledge and experience to help companies through this process. HCP has actively supported clients from every stage of acquisition, from helping companies position themselves appropriately for acquisition, to actively participating in negotiations on behalf of companies in the process of acquiring or being acquired. HCP facilitates the full process, and outlines post-acquisition plans to ensure amicable results, for a smooth transition.

Product & Service Development

Each year, HCP is involved in the development of new products and services by a wide range of clients. We understand that some of the most important characteristics in product development are customer preference, cost, compatibility and competition. Our experienced executive staff understands the process and intricacy involved in successfully bringing a new product or service to market.

HCP provides a wide range of strategic services and assists clients in identifying and capitalizing on new opportunities in the marketplace. Our experience includes introducing various regional and national products including hard-goods, food, medical instruments, technology products, children’s toys and not-for-profit organizations. We draw upon our combined knowledge and experience in a variety of categories to develop a program that will give your product a better chance to succeed in the marketplace.

Sales & Marketing Integration

Oftentimes, companies face the struggle of their sale and marketing departments operating independent of the other. This results in inefficient marketing and wasted spending. AT HCP, our executive team will analyze the sales and marketing strategies of your company, and detail a method of integration that enables your team to function and support each other in a profitable and functional manner. When your marketing strategy and material supports your sales and buying cycles, you will be able to identify potential customer quicker, and shorten the sales cycle. In short, HCP will help create a balance in your sales and marketing strategy.

Strategic Planning

Strategic planning is the keystone to all research and marketing success. HCP has a long history of taking companies above and beyond their initial expectations, and this is done by developing a comprehensive strategic plan that offers short-term payoff with long-term success. Utilizing research, our executive-level strategist will take the time to get to know the “ins-and-outs” of your company, and develop a turnkey plan that will take you to the next level. Our “outsider” perspective enables us to view your company, as it should be, without prejudice, and analytically determine a course of action that will provide the best results. Our “Team Approach” ensures that the suggestions offered are not that of one individual, but a combination of our diverse experience. This methodology provides a well-rounded course of action that will ensure the greatest probability to make your company grow!