HCP’s Media Analyst, Allyson Russo recently received her Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification. The certification is the only globally recognized, accredited professional certification specifically created for digital media planning and buying. The exam covers executing and managing campaigns, creating media strategies, developing digital media plans and educating stakeholders.

“I’m really excited about earning this certification and being able to help our team and clients stay ahead of the digital marketing curve,” said Russo.  “I am also extremely thankful for having such a supportive and encouraging team here at HCP who helped me to prepare for this great opportunity in the constantly changing world of digital media.”

As Media Analyst, Russo manages the full media cycle for clients including research, planning, strategizing, buying and reporting.

“We’re so proud of Allyson for her accomplishments,” said Eric Polins, Senior Brand Strategist/Partner at HCP Associates. “We know it will keep us up-to-date on digital information and competitive trends for all our clients.”

Prior to joining HCP, Russo worked in digital and traditional media and strategy at firms in Tampa and Sarasota.

Russo holds a Bachelors in Advertising from the University of Florida. She is currently pursuing her Master’s in Business Administration at the University of South Florida with a focus in marketing and entrepreneurship.