CLEARWATER, Fla. (August 1, 2017) — HCP helped Big Brothers Big Sisters (BBBS) of Tampa Bay make a splash for their new public service announcement.

HCP filmed the commercial on the Sheraton Sand Key Resort’s private beach in Clearwater.

The PSA takes a tongue-in-cheek approach to being a mentor for BBBS. It also promotes their specialty license plate. For each plate sold, BBBS receives $25 to help kids across Florida.

“We wanted to garner more volunteers in a fun and creative way and of course showcase the Florida lifestyle,” said HCP Senior Brand Strategist/Partner Eric Polins.

“HCP’s in-house director Josh Santos captured our vision perfectly,” said BBBS Marketing and Communications Director Claire Selius. “The PSA brings visibility to our license plates as well as generate much needed revenue to expand mentoring opportunities for children in our community.”

BBBS presented the PSA at the Big Brothers Big Sisters Association of Florida State Conference in Miami.

To learn more about Big Brothers Big Sisters of Tampa Bay or how to get involved, visit their website, www.bbbstampabay.org.



About Big Brothers Big Sisters: Big Brothers Big Sisters is the nation’s largest donor and volunteer supported mentoring network and partners with the community to serve at-risk youth. Their mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. Learn more by visiting www.bbbsflorida.org.