Allyson Russo Media Analyst at HCP Associates

Allyson Russo

Media Analyst

Originally from Long Island, Russo moved to Sarasota, Florida as a teen with her family. A graduate of the University of Florida, Russo received her BS in Advertising in 2012.

Russo holds a certification from the Interactive Advertising Bureau (IAB) for Digital Media Buying and Planning and is also accredited by Google for Ad Words expertise.

As a Media Analyst, she manages the full media lifecycle for clients including research, planning, strategizing, buying and reporting.

Before joining HCP, Russo worked in digital, traditional media and strategy at firms in Tampa and Sarasota.

Russo is currently pursuing her MBA at the University of South Florida with a focus in marketing and entrepreneurship.

In her free time, she takes dance classes, scuba dives and spends time with her friends, family and her adopted cat, Boots. She also follows her favorite New York sports teams closely, in addition to the Florida Gators and of course our local Tampa Bay teams!