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Market Research
 Information
One of a corporation's most valuable assets is information. Not just data that scratches the surface and overviews sales results or opinions, but projective data that provides insights into customer buying habits and developing trends.
Competitive Advantage
By taking the time to dig beneath the surface and understand the customer, smart companies assure themselves of maintaining a sustainable competitive advantage and will go to market making fewer mistakes. HCP is experienced at helping clients define their research needs and developing programs that best meet their business information and intelligence needs.
Quantitative & Qualitative
As consultants, we do not rely on just one methodology. Instead, we use an interdisciplinary approach that ensures the latest techniques will be applied to a client's research requirements. Our approach is applicable to consumer studies, business to business organizations, and not-for-profit groups. We pay careful attention to defining the objectives and parameters of the research up-front to insure quality study design and sample development. HCP utilizes both quantitative and qualitative techniques to gather needed data.
Data Collection
Typical data collection techniques include:
- Focus panel studies
- Telephone research
- Direct Mail surveys
- In-depth interviews
- Customer intercepts
- Mystery shopping
- Internet surveys and chat groups.
Analysis
Anyone can collect data but it is the analysis and interpretation that provides value. The integration of HCP consulting and research practice allows us to supply insightful interpretation with actionable recommendations that can be readily integrated into a client's business plans.
We have also been successful in assisting companies from Europe and the Caribbean enter and expand in the US market.
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