New Products & Services
Each year over 10,000 new products and services are introduced into the domestic marketplace. Seventy to eighty percent do not survive their first year. Another ten to fifteen percent will fail within their second year.

Three factors contributing to the high failure rate are:

1.  The marketplace cannot handle the growing flood of new products and services. Only the best-positioned will succeed.

2.  Purchasers are better educated and more demanding. Often new products and services fail to meet expectations.

3.  Innovations that once took years to introduce into the market can now be adapted by existing competitors within a few months.

For those firms that have the patience to understand the needs of the marketplace, the commitment to quality and the ability to out-maneuver competitors typically have a higher probability of success.

HCP provides a wide range of strategic services and assists clients in identifying new opportunities in the marketplace. Our experience includes both regional and national introduction of a broad range of categories.  

We draw on our combined knowledge and experience over a variety of categories to develop a program that will give your product a better chance to succeed in the marketplace.